This is a made for TV movie feature released on TV in 2002 and in DVD in 2008. It tells the story of Alfred C. Gilbert (Jason Alexander) and his wife Mary Gilbert (Kelly Rowan). Gilbert has the dream of being a toy maker, but his special toy is not dong well, the erector set. His wife suggests taking it out of the box so people can actually see them. With that simple change the business takes off and they are quickly hopping off the shelves. The business is one people want to work for with daycare and bonuses.
WWI comes along and things change. Alfred's brother (Ari Cohen) is drafted, and Alfred is called to stop making toys and move to munitions and gas masks for the war effort. The business prospers but no longer pays extra for overtime, nor bonuses nor are the able to provide for children. Alfred's brother is missing in action. What is worse is the government wants to cancel Christmas, and come up with a media campaign based on something Alfred said. Alfred is backed into a corner, and comes across a dictophone message from his brother about Alfred being a dreamer.
Alfred goes to Washington to petition to start making toys and to not cancel Christmas. For this he was known as the man who saved Christmas. His father (Ed Asner) supported him in this. And the brother makes it home Christmas Day.
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